by Melanie Torres The art of visual storytelling is one that’s often overlooked. There are plenty of blog posts and articles detailing what kinds of posts do well on Facebook or how to properly use a hashtag in your social copy, and yet it takes so much more than...
by Caitlin Moore AH, the good old days! Remember when researching a new product or service meant asking your neighbor, friend or colleague what their experience was like in person or over a phone call? Maybe you would even sit down for a cup of coffee, or meet each...
by Melanie Torres Pinterest. In my opinion, it’s one of the most delightful social platforms. A fascinating collection of absolutely anything and everything that you would like to buy, create, wear and visit. In need of a recipe to impress the folks at that dinner...
By Melanie Torres Brands, whether big or small all have something special to offer. It’s the job of a Community Manager to capture the very essence of the brand and translate that into a unique voice that will resonate well with the brand’s target audience. However,...
by Melanie Torres If you’re in charge of managing your brand’s social media you’re familiar with how complex this task can be. You’re trying to juggle community management, copywriting, content creation and customer service; and the more social channels you add the...
by Melanie Torres The new year brings new goals and with it many of you will begin to implement fresh and exciting social media campaigns. Before embarking on this social journey we recommend slowing down and making sure you have all your ducks in a row. It’s easy to...