Kevin McNulty

NetWeave founder Kevin McNulty has helped leading organizations leverage generative AI and social media to drive transformative growth. As founder of NetWeave Social, Kevin has managed digital campaigns integrating powerful AI tools for major clients including the Commemorative Air Force and St. Augustine Visitor Bureau, winning accolades from the Florida Attractions Association and more.

Kevin is an in-demand keynote speaker on future-proofing your business with AI and social media’s triple threat for marketing, customer service, and market research. His presentations unlock practical strategies audiences can implement right away to boost efficiency, innovation, brand building, and customer engagement.

As an accomplished speaker, Kevin has appeared at TEDx, the International Association of Amusement Parks & Attractions, and over a dozen more national and international business associations. He is also a professor of digital marketing at State College of Florida and has appeared as a guest lecturer at University of South Florida, New College, and St. Leo University.

Not only does Kevin’s business experience give him a practical understanding of AI and social media, but his success as an educator and lecturer demonstrates his ability to make these complex topics relatable to a wide variety of audiences.

Kevin Speaking at IAAPA

AI Keynotes Available:

Rise of the Machines: AI is Here… Now What?

Artificial Intelligence is exploding in the tech world, and it’s being added to tools for everything from business intelligence to marketing to customer service in every industry. While AI can’t yet replace professionals, professionals who use AI will replace those who don’t. Be sure you’re not left behind during this tectonic shift in the business world.

Takeaway 1: The Fundamentals of Artificial Intelligence
Get grounded in the topic by learning the basics of Artificial Intelligence: the different types of AI, how it works, and see some of its capabilities practically demonstrated.

Takeaway 2: The Potential of AI
Learn how AI can be used to: create original music and video, design graphics, write marketing copy, provide unique guest experiences, customer service, and more.

Takeaway 3: The Limitations of AI
What are the practical limits of generative AI today? What potential pitfalls await organizations implementing AI. Stay on the leading edge without falling over it.

 

A Non-Zero Chance: Is AI the Future, or the End?

Half of the people currently working in Artificial Intelligence feel there is a non-zero chance that it leads to human extinction. On the other hand, there is also a non-zero chance that AI makes Earth a paradise free from disease and starvation. But those are two ends of a bell curve of probability, with the best chance being something in between.

Takeaway 1: The Promise
AI could herald a new age for medicine, food production, education, and more. Learn about the research in these areas and what AI has accomplished so far.

Takeaway 2: The Threats
For as much promise as AI holds, there will also be downsides, from job loss to existential threats. Review very real examples and what they portent for the future.

Takeaway 3: What Can We Do
Learn what to look for in AI solutions, how to talk about AI with lawmakers, and how to bring awareness to ensure we all benefit rather than suffer.

 

Digital Detonation: Mitigating Social Media Disaster in a Crisis 

A recent survey of marketing directors showed that 95% expected to have a social media crisis within the next 24 months, but only 40% had a plan to deal with it. Don’t be caught unaware in a world where every customer is a reporter with their own camera crew.

Takeaway 1: Crises du Jour
Crises can come from anywhere, and it doesn’t even have to be about you. Learn what situations can create crises for organizational communication.

Takeaway 2: How to Formulate and Rehearse Your Plan
Experience-proven steps to develop a crisis communication plan. Includes practical examples from real-world crises from natural disasters to reputational threats.

Takeaway 3: Putting Your Practice into Practice
How the pieces come together in a real crisis so that your plan becomes action. Includes a list of dos and don’ts based on hard-won experience over 15 years in social media communications.

Want to find out more about Co-Sourcing? 

Social Media Management, Consulting or Training are easy when you have an expert on your side!