Social Media Management
Outsourcing Social Media Doesn’t Work
If you try to have us, or any other company, take 100% of the social media workload off your plate, we’ll do a good job of it, yet your social media program will be nowhere near as effective as it could be. We just don’t know the business as you do, and we’re not there every day immersed in the culture and the goings-on.
But trying to do it all yourself doesn’t work either. You’re not a social media expert, and hiring one full time is an expense that’s probably not in your budget. Where’s the affordable middle ground?
Welcome to Co-Sourcing
Instead of trying to move 100% of the social media workload off your plate, let’s keep you involved, but make you more effective. Let us take the 80% of the job that’s mechanics, time, and social media knowledge and put that on OUR plate. Then let’s both work together as a team on that remaining 20% of content creation from the inside of the organization, and the integrated communications planning that unites social with all of the other efforts your company is undertaking so that everything is part of a unified whole. Rather than outsourcing, co-source the social media plan to an expert rep from NetWeave who can do the lion’s share of the work, for a fraction of the cost of hiring a full-time employee to help.
What Does Co-Sourcing Look Like?
When you try to do all the posts yourself, you are posting whenever you can, not necessarily at the best times or frequencies for your posts to get the right kind of attention. Also, without a background in social media communications, you’re not mindful of keeping your content highly engaging and relevant. In other words, you’ll get lucky sometimes, and you’ll bomb sometimes, but your overall effectiveness suffers. On a graph, it looks like this.
Then again, if you outsourced 100% of the workload, consistency and post frequency and timing would be great… but you would be missing all those “moments” captured on-site that really brings great interaction. This is more level… but bland.
Combine the best parts of both those scenarios by co-sourcing and get great material posted at strategic times and in ways that squeeze every last drop of engagement you can get out of that material. The peaks of those waves get higher, but so does the average water level. Everything succeeds more working together!
Want to find out more about Co-Sourcing?
Social Media Management, Consulting or Training are easy when you have an expert on your side!