by Melanie Torres Pinterest. In my opinion, it’s one of the most delightful social platforms. A fascinating collection of absolutely anything and everything that you would like to buy, create, wear and visit. In need of a recipe to impress the folks at that dinner...
By Melanie Torres Brands, whether big or small all have something special to offer. It’s the job of a Community Manager to capture the very essence of the brand and translate that into a unique voice that will resonate well with the brand’s target audience. However,...
by Melanie Torres If you’re in charge of managing your brand’s social media you’re familiar with how complex this task can be. You’re trying to juggle community management, copywriting, content creation and customer service; and the more social channels you add the...
by Melanie Torres The new year brings new goals and with it many of you will begin to implement fresh and exciting social media campaigns. Before embarking on this social journey we recommend slowing down and making sure you have all your ducks in a row. It’s easy to...
By Melanie TorresIt seems like just yesterday when MySpace was all the rage and Facebook was that cool new platform for college kids. Fast forward ten years later and now Facebook rules the world… and MySpace, well, let’s just not talk about that. Not only does...
It should come as no surprise that Facebook is once again, updating their terms and policies. If it’s not a new tweak to their infamous Edge Rank Algorithm or giving their platform a little makeover, it seems that a change to their policies is inevitable. Of course,...
by Melanie TorresIt’s mid-December which means we are all immersed in the busiest (and most wonderful) time of the year. With Christmas right around the corner, gift shopping is high on the list of priorities for consumers and nearly half have turned to the Internet...
Last month, Facebook announced that in January 2015 they would be making another adjustment to their “Edge Rank” algorithm that will further cut the organic reach of posts the platform considers “overly promotional.” What does that mean?...
By Melanie TorresFacebook, Twitter, Instagram, Pinterest… so many social media platforms to keep track of it’s enough to make your head spin. You already have a website, maybe even some google ads in place; your company appears on the top of search listings and you...
By Melanie TorresWe recently posted a blog detailing six different “must-have” mobile apps for Instagram and that got us thinking… why not highlight some of the best mobile apps for other social media platforms? With mobile social media trends on the rise it’s...