Mar 06

Rich Pins: What you need to know

2013051901by Melanie Torres

Pinterest. In my opinion, it’s one of the most delightful social platforms. A fascinating collection of absolutely anything and everything that you would like to buy, create, wear and visit. In need of a recipe to impress the folks at that dinner party you were invited to? Pinterest’s got you covered. How about some ideas on what to pair with that crisp white blazer you just bought on sale at H&M? Yeah, Pinterest has hundreds of ootd (outfit of the day) ideas for you to browse through. Sounds pretty fantastic right? Well, if you’re a female within the ages of 25-45 then yes, this all probably sounds very appealing. The problem that I’ve encountered over and over again, is trying to convince people (particularly men) that Pinterest isn’t just a “pretty” platform. When discussing a social strategy with a brand, Pinterest ends up pretty low on the list – completely dominated in conversation by the likes of Facebook, Twitter and Instagram.

May I just remind you Pinterest doubters that this platform drives more traffic to websites than Twitter, LinkedIn, Reddit, and Google+ combined. Not only this, but over the years Pinterest has increasingly become smarter in design, search and even what appears in each individual user’s home feed. Now with promoted pins finally rolled out to most Pinterest business accounts the social platform is stepping it up even further and allowing for ways to get your pins noticed by the right kinds of consumers.

To make things even more Pin-teresting, as a brand you can take advantage of a nifty little thing called Rich Pins. These are pins that include extra information right on the pin itself, thus making them more useful for users who stumble across them. There are currently six unique kinds of Rich Pins: app, movie, article, recipe, place and product.

So what does this mean exactly? For starters, it means that there’s no excuse as to why your Pinterest shouldn’t be taken to “the next level.” Incorporating Rich Pins gives users a better overall pinning experience and if done correctly, can make your particular Pinterest account a “go-to” source of valuable material for your customers. Click here for a brief breakdown on how each Rich Pin works and see below for my recommendations on what kind of brands would benefit most from each:
App –  This type of Rich Pin is best suited for brands that are pushing ios apps which are centered around Pinterest’s “top” categories,  ie. Food, Fashion, Travel, DIY, Wedding and Retail.

Movie –  Of course any brand based around movie production, promotion or entertainment can benefit from a board full of these kinds of pins. This would include movie theaters or brands similar to Netflix, Fandango, IMDB, Redbox or even the Academy Awards. However, there are other smaller brands that could find these types of pins valuable. For example, followers of a local Film Festival or even Museum that shows movies each month could find a board of Movie Rich Pins to be pretty useful.

Article – This one’s pretty straightforward. Your brand needs to curate timely articles in order to find this Rich Pin relevant. So hop on board if you happen to be a magazine, news source, or even if your brand has a weekly/monthly blog that you want highlighted.

Recipe – This Rich Pin is made for brands within the Food/Hospitality industry… but let’s think outside of the box. What if your brand focuses on sustainability, a healthy lifestyle or “shopping” local?  Creating individual recipe boards featuring drinks and dishes that reflect your brand’s core values could prove to be extremely beneficial to your target audience. For example: an Aquarium with a board for sustainable seafood recipes OR a gym with a board for eating “clean”.

Place – Your brand needs to have a physical address for this type of Pin to make sense. However the companies that will truly benefit are those that have multiple “places” to pin to a Pinterest map. This could include certain travel companies, tourism brands, airlines, colleges, hospitals, chambers of commerce and major attractions like Disney World.

Product – Any kind of retail brand that offers products that can be purchased online. ‘Nuff said.

Now that you have an idea of what Rich Pins can do for you it’s time to start pinning like a pro. First, you’ll need to prep your website with meta tags, test out your Rich Pins and apply to get them on Pinterest. We suggest asking your developer or web team to help get you going! If you’re still a little clueless as to which Rich Pins make the most sense for your brand, the NetWeave team would love to help! Just write a comment below or shoot us a quick email and we’ll set up a complimentary consultation.
Happy pinning everyone!

Permanent link to this article: http://netweaveonline.com/2015/03/rich-pins-what-you-need-to-know/

Feb 23

A Day In The Life Of A Community Manager

Don_Draper_WikiBy Melanie Torres

Brands, whether big or small all have something special to offer. It’s the job of a Community Manager to capture the very essence of the brand and translate that into a unique voice that will resonate well with the brand’s target audience. However, finding what makes a brand special is only the beginning of a Community Manager’s responsibilities. One of our biggest pet peeves is when we tell someone what we do for a living and their response is “Wait, you get to play on Facebook all day? That sounds so easy! I could do that.” (Can those of you in social media management relate?) While yes, as Community Managers a large portion of what we do is post on Facebook, that’s definitely only the tip of the iceberg. For those of you who are a little unfamiliar with what it’s like to be a CM, we invite you to take a little glimpse into our daily life…

First- you may want to begin with a large cup of coffee, or if you’re anything like NetWeave CEO Kevin McNulty, a large cup of diet coke. Caffeine is crucial to get through a day of creative thinking, problem solving, client facing and brainstorming. Once you have your caffeine of choice sit down at your computer and begin to open up all the necessary tabs. For us this usually includes:

Facebook
Twitter
Pinterest
LinkedIn
Gmail
Google Docs
Hootsuite
Buffer
Salesforce
(Just to name a few)

Once you have everything open you begin by responding to emails. Usually LOTS of emails. Keep in mind as an agency each CM is responsible for maintaining the accounts of several clients, which means keeping up with what’s going on in each of their businesses is crucial. Once emails are out of the way you can begin with the daily tasks of content curation for each client. That means figuring out what to post across all platforms (FB, TW, LI, PIN, IG, etc.) making sure to tailor each message to fit the platform it will be posted on, and of course using a unique voice that matches the client’s overall culture and image. Sometimes you need to follow a strict editorial calendar and other times it’s all about what’s currently trending. If a client of yours happens to have weekly blog posts, you’ll need to sit down and write those too.

Now that content curation is out of the way it’s time for daily upkeep. This entails responding to messages, comments, tweets and posts by fans across all client pages. Removing spammers, dealing with problematic users and blocking inappropriate behavior is all essential to maintaining a strong presence on social media. It’s also important to review the analytics, create or review current social advertising, and make sure everything across all platforms is up to date.

Alright, at this point you’ve done the bulk of today’s work but there’s usually still a few big things left on the agenda. Conference calls with clients and face-to-face meetings pop up on the calendar pretty regularly. In fact, if you have more than five clients then you can plan on speaking or meeting with at least one each day. These client facing opportunities are extremely important in maintaining a thorough knowledge of their business, current marketing campaigns, and any new products, services, or promotions they are offering. It also provides an opportunity to discuss the current data and trends from their own social sites and strategize for ways to continue improving their online presence.

Think you’re done now? Think again. One of the keys to being a good CM is that you’re ALWAYS paying attention to what’s happening on your client’s social platforms. Meaning now it’s time to go back and review the posts you created earlier in the day and respond accordingly to fan comments. Yep, it’s a never ending cycle of posting and checking… tis the fun of social media.

At some point though, you’ll send some more emails and sign off for the day. Only to return bright eyed and bushy tailed in the morning to repeat the process all over again. Still think our job is easy? 😉 To be fair, when you work with an excellent team and have an array of interesting clients the job suddenly doesn’t seem so much like, well, a job. Instead you’ll find that establishing those client relationships and having creative liberties makes a CM position pretty darn fun.

If a Community Management position sounds like something you’re interested in, we’re always looking for talented people to join our team! Please email your resume to Kevin McNulty at kevin@netweavonline.com

Permanent link to this article: http://netweaveonline.com/2015/02/day-life-community-manager/

Feb 12

Why You Need A Social Snapshot

These go to elevenby Melanie Torres

If you’re in charge of managing your brand’s social media you’re familiar with how complex this task can be. You’re trying to juggle community management, copywriting, content creation and customer service; and the more social channels you add the more complicated it becomes. All the while, the world of social media continues to evolve – more channels emerge and existing channels fight to remain relevant. So how do you truly know if your brand’s social strategy is making an impact?

Data.

Well that’s a given right? If you have any experience with social media management you’re probably rolling your eyes and silently listing off the analytics you check on a regular basis – Like Facebook Insights, Google Analytics and Klout. We give you props if you’re routinely checking your channel’s analytics and continuously improving your accounts based on the feedback you see. However there may be a few things you’re leaving out. Take it from us, becoming “comfortable” with the content, timing and overall strategy for your brand’s social media can happen… and with Facebook’s constant changes to their Edgerank Algorithm you may have even written off most of the data as a sorry attempt to get you to start pouring ad money into your account. This is where the problem starts to fester, because soon it may not just be Facebook insights that you’re ignoring. Bottom line- it’s vital to stay on top of the ever changing data because it gives you the insight necessary to keep your brand’s social media ahead of your competition and at the forefront of your target audience.

Snapshot Sample

Sample of competitor benchmark comparisons available in Social Snapshot

If you’re a little unsure where your brand stands, not only across averages but more importantly your competitors, this is where a Social Snapshot comes in handy. Think of it as a type of “audit”- but less scary than the tax kind. A Snapshot provides an overall assessment of your social strategy and is broken up into the following:

  • Earned Media Value
  • Social Channel Performance
  • Social Channel Demographics
  • Social Channel Geography
  • Competitor Benchmarking
  • Recommendations

In a nutshell, a Social Snapshot pulls data from multiple sources and translates it into something that’s easy to understand and quick to assess. It also provides helpful consultation on how you can capitalize on certain strengths and how to overcome certain weaknesses. And because each Snapshot is customized for every brand, you’ll know that the suggestions listed are applicable and relevant to your industry.

Isn’t it time to take your social strategy to the next level?

If you’re having a hard time making sense of your brand’s social media analytics or could use a Social Snapshot for your next Marketing meeting, please email NetWeave CEO & President Kevin McNulty for more information on ordering your own Social Snapshot at kevin@netweaveonline.com

 

Permanent link to this article: http://netweaveonline.com/2015/02/need-social-snapshot/

Jan 16

5 Tips For A Successful Social Media Campaign

by Melanie Torres

The new year brings new goals and with it many of you will begin to implement fresh and exciting social media campaigns. Before embarking on this social journey we recommend slowing down and making sure you have all your ducks in a row. It’s easy to get excited about the prospects of reaching new goals however, if you jump the gun too quickly your campaign may flop faster than you can say ‘Facebook’. Speaking of Facebook, with increased competition on the social media network as well as on Twitter, Pinterest and Instagram, it’s more important than ever to make sure your social campaign has all the necessities to create a lasting impact. If this is your first time implementing a social media campaign we are here to help! The following is a tried and true list of all the steps you should take in order to ensure your campaign will be a success.

Establish Goals

Before you even begin implementing a social media campaign it’s vital to determine what specific goals you want to achieve. Is this campaign designed to increase brand awareness? Sell tickets? Promote an event or new product? Once you figure out WHAT the campaign is supposed to do you can move on to HOW you will accomplish it.

Create an Editorial Calendar

Give yourself a timeline to work with! Whether you’re old school and use a paper calendar or prefer an online version such as Google Calendar like us, you need to write down a few key dates for the campaign. Start and end dates are a given, but the key to a good editorial calendar is to break down the different steps of the campaign and write out which dates they will be implemented. Don’t forget to give yourself a little wiggle room in case you want to extend the campaign for longer or cut it off a little shorter.

Design Engaging and Valuable Content

We can’t stress how important this step is. To put it simply: If your content sucks, your campaign will suck. Sorry, that’s the reality of the situation. It doesn’t matter how precise your editorial calendar is, how perfect your goals are, or how awesome your plan is; if you don’t generate both engaging and valuable content it WILL fail. So how do you do this? Pick visually stimulating images, a specific hashtag to promote across all social channels, incorporate shareable videos and graphics, and whatever you do- don’t over promote. The last thing your fans want is for your Facebook Page to suddenly become a huge advertisement.

Cross-promote both On and Offline

Just because it’s a “Social Media” campaign doesn’t mean it has to stay on social media. That’s right, your campaign should be integrated into all other marketing efforts. Have an eNewsletter? Feature the campaign and link all the relevant social handles. How about a website? Make the campaign the temporary focus of your home page so when people visit your site that’s the first thing they see. Is the campaign stretching across multiple social networks? Create synergy by linking specific networks together and cross promoting when necessary.

 

Respond to the Data

Be flexible. Things don’t always go as planned and people don’t always respond the way you want them to, but the only way to properly gauge this is by evaluating the social analytics. Make sure you have the necessary tools in place to monitor the growth of the campaign and don’t be afraid to make changes if needed. This is the wonderful world of social media. It’s ever changing and rarely “one size fits all.” So be prepared to roll with the punches and tweak things as you see fit!

Do you have any other tips and strategies you use when you put a new social media campaign into action? Leave a comment with yours below!

Permanent link to this article: http://netweaveonline.com/2015/01/5-tips-successful-social-media-campaign/

Jan 09

Facebook Rules the World

Zuckerberg on ThroneBy Melanie Torres

It seems like just yesterday when MySpace was all the rage and Facebook was that cool new platform for college kids. Fast forward ten years later and now Facebook rules the world… and MySpace, well, let’s just not talk about that.

Not only does Facebook support over 1.7 billion users but it also has made some smart and powerful acquisitions that have proven to bring the company huge success. Back in 2012 people were blown away at Facebook’s $1 billion acquisition of photo sharing app, Instagram. Then just two years later they decided to one up their previous purchase by spending a whopping $19 billion on messaging app, WhatsApp. Shortly afterwards, Facebook rolled out their first stand alone app, Facebook Messenger and watched as over 200 million users downloaded the app within just a few months of it’s release.

Do you see a trend here? Hint, it’s one word.

Mobile.

Facebook is BIG on mobile, and for good reason! With the rise of smart phones, consumer mobile use for social media, messaging, photo sharing, and purchasing have been on the rise. In fact, 60% of social media time is spent on smartphones and tablets! With Facebook now at the helm of the four leading mobile applications in the world, the company packs a pretty hefty punch:

  1. Facebook (web): 1.7 billion users
  2. WhatsApp: 700 million users
  3. Facebook Messenger: 500 million users
  4. Instagram: 300 million users

Not only is the size of each of these companies huge but the growth and engagement has been phenomenal on each. Below is a chart from Statista  that depicts the impressive growth of WhatsApp:

WhatsApp Growth
And take a look at the top five most ENGAGING social platforms on both web and mobile:

Most Engaging Apps
Bottom Line? Facebook has proven to be a force to be reckoned with over 40 acquired companies and a market capitalization of $177.78 billion! We frequently get questions about whether or not social media is a trend, and our answer is always to “not get married to the platform”. It’s absolutely true that individual sites like Facebook, Twitter, Instagram, and SnapChat may not be here to stay, but if we had to put money on it we’d say that Facebook isn’t going anywhere anytime soon.

If you want to learn how to leverage your Facebook page into the powerful marketing tool it can be, sign up for our “Facebook for Business: Get Started” Workshop on February 3rd in Tampa, FL. You’ll learn:

  • The difference between profiles and Pages
  • How to set up a Page
  • What and when to post
  • Effective calls to action
  • Promotions and contests
  • The Edge Rank algorithm and how to make it work for you
  • Using Facebook Insights to measure your effectiveness and improve your program
  • Facebook advertising and promoted posts

Learn the basics of making Facebook effective for you. Seats are limited, so get your ticket today!

Permanent link to this article: http://netweaveonline.com/2015/01/facebook-rules-world/

Dec 24

Facebook Privacy Policy Changes You Should Know About

Brace Yourselves - Facebook Has Updated its Privacy PolicyIt should come as no surprise that Facebook is once again, updating their terms and policies. If it’s not a new tweak to their infamous Edge Rank Algorithm or giving their platform a little makeover, it seems that a change to their policies is inevitable. Of course, many Facebook users either know nothing about the current privacy settings or care very little about them… but the fact of the matter is, when it comes to a platform that tracks every click you make, every photo you share and every person you “friend”, you should probably care about what your privacy rights are. Luckily Facebook is now offering an easy way to stay on top of the recent updates with “Privacy Basics.”
So what does this mean to you as an avid Facebook user? With Privacy Basics, you’ll get tips and a how-to guide for taking charge of your experience on Facebook. For example, you can learn about untagging, unfriending, blocking and how to choose an audience for each of your posts.
Aside from the introduction of Privacy Basics, Facebook is also making some changes to their data policy, terms of service and cookies policy. These will all be effective as of January 30th, 2015. The new updates reflect  important disclosures about how you can use Facebook to share with others and how they collect and can use your content and information. If you need help sorting through the fluff ask someone from the NetWeave team to go over it with you! We are happy to help.
If your eyes are starting to glaze over and you’re ready to forego using the platform all together, don’t worry! The new updates are actually designed to enhance your experience on Facebook and make it a better, more engaging way to spend your time. In a nutshell, here’s what you can expect to see in 2015:

  • New Location Information Features. For example, if you decide to share where you are, you might see menus from restaurants nearby or updates from friends in the area.
  • Easier Online Shopping. They’re currently testing a “Buy” button that helps people discover and purchase products without leaving Facebook.
  • More Efficiency with Facebook Apps. Facebook will ask for location information when you “check in” or add locations to your posts in order to determine battery and signal strength of your phone. That way they can ensure their apps work better on your device.
  • Cohesion with Facebook Family Companies. The updates to FB won’t affect your experience on Instagram or WhatsApp, but it will allow you to use your Facebook information to recover forgotten login information on other platforms they own.
  • More Control with Ads You See. When you tell FB you don’t want to see a certain type of ads, your decision will automatically apply to every device you use to access Facebook.

 

Perhaps the greatest part about these new changes is that Facebook is finally taking all the feedback they’ve received and implementing them into new ways to enhance the user experience. So enjoy the old Facebook while you can, and look forward to the improvements in the new year. Happy holidays everyone- We’ll see you and all the new FB changes in 2015!

Permanent link to this article: http://netweaveonline.com/2014/12/facebook-privacy-policy-changes-know/

Dec 18

Magical Holiday Social Media Tips

Social Media Holiday Strategiesby Melanie Torres

It’s mid-December which means we are all immersed in the busiest (and most wonderful) time of the year. With Christmas right around the corner, gift shopping is high on the list of priorities for consumers and nearly half have turned to the Internet as their favorite shopping destination. If your brand is currently in the midst of a competitive online strategy for the holidays it’s vital to start incorporating some of these magical holiday social media tips as well. Research has shown that over 75% of consumers are using their smartphones to research and make holiday purchases, and 65% will turn to social media sites like Facebook, Twitter, Instagram and Pinterest to find the perfect holiday gifts. With “Super Saturday” (last Saturday before Christmas) and “Boxing Day” (day after Christmas) being two of the busiest shopping days of the year, it’s more important than ever to make sure your brand is in the forefront of consumer’s minds.

So how can you go about creating a magical social strategy during this holiday season? In order to stand out amongst the crowd your brand needs to offer two key traits: authenticity & shareability. The content you develop, whether it be videos, infographics, photos or text, needs to fit a theme that not only encompasses who you are as a brand, but also fits the holiday motif.

The following are a few tips for how to leverage some of the most popular social platforms to engage with customers and drive sales during the holidays.

Facebook:

  • Post Facebook exclusive offers for your fans and encourage them to share it with their network.
  • Allot a specific budget to kick up your Facebook advertising- driving traffic to your Facebook page, a specific post about the upcoming sale, or even straight to a landing page on your website.
  • Ask your fans for feedback on products your brand is selling.
  • Engage your audience with thought provoking, fun and relatable holiday questions. For example, you can share a holiday tradition that relates to your brand and ask your fans which holiday traditions they share with their family each year.
  • Post a new discount each day leading up to “Boxing Day”, encouraging your fans to check your page every day to take advantage of the discount.
  • Create a series of cute holiday inspired videos that you can share and then upload them directly to Facebook so they will autoplay in your fan’s Newsfeeds.
  • Host a giveaway or Facebook contest using a third party application. Not only is it a great way to gain more engagement and build your Facebook audience, but if done right it can also build your email list as well.

 

Twitter:

  • It’s more important than ever to maintain real-time customer service through Twitter- answering questions, responding to mentions, and retweeting influential tweets about your brand.
  • Build buzz around new and popular products that your brand is selling or about to launch.
  • Offer an awesome coupon code every day at the same time leading up to Christmas or the end of the year. Be sure to cross promote via email, website, and other social channels to let fans know to follow you on Twitter to see the discount or coupon code.
  • Ask fans to tweet their wish list with something your brand offers using your Twitter handle. Pick a winner and give them that product or service for free.
  • Make sure at least 95% of tweets include a link to your website where fans can purchase your products/tickets/services.

 

Instagram:

  • Make sure your website is featured in the bio section of your IG account.
  • Feature fun holiday inspired photos of your products each day during the season.
  • Offer exclusive Instagram promotions for fans and ask them to “check your Instagram” on a certain day and time to receive the discount.
  • Create fun and interactive contests, asking fans to direct message you in order to enter. Just check out BaubleBar for ideas.
  • Loop Giveaways are all the rage right now. Partner with other brands to offer one awesome giveaway. Ask fans to follow all the participating brands and regram an image with a specific hashtag in order to win.
  • Take advantage of Instagram’s 15 second video and apps like Hyperlapse to create fun and shareable holiday promos.

 

Pinterest:

  • Perhaps the “holy grail” of social media shopping, over 70% of consumers use Pinterest to purchase items so it’s vital to pin products that your company offers and link them back to the website.
  • Create interesting gift-buying boards and separate them by categories. For example: “Gifts for Him” or “Holiday Party Necessities”.
  • Follow and engage with other trending holiday pins and boards. This helps your brand reach more consumers and get noticed.
  • Take advantage of “Rich Pins”  which allow you to add pricing, product availability and other important information into the pin. More importantly it sends a notification directly to the Pinterest users who “pin it” alerting them when the product goes on sale or becomes available.

 

No matter what tips you incorporate during this holiday season remember to keep things joyful and inspiring. Your fans still want to see engaging content from you that isn’t just a push for sales, so keep that delicate balance in mind. The real secret to a magical holiday social media strategy is finding a way to make your brand another source of inspiration and holiday cheer for consumers everywhere.

Permanent link to this article: http://netweaveonline.com/2014/12/magical-holiday-social-media-tips/

Dec 12

Facebook Throttles Promotional Posts

facebook-organic-page-reach-falling.jpg-624x421Last month, Facebook announced that in January 2015 they would be making another adjustment to their “Edge Rank” algorithm that will further cut the organic reach of posts the platform considers “overly promotional.” What does that mean? Facebook says:

According to people we surveyed, there are some consistent traits that make organic posts feel too promotional:

  • Posts that solely push people to buy a product or install an app
  • Posts that push people to enter promotions and sweepstakes with no real context
  • Posts that reuse the exact same content from ads

So what will Facebook do with these posts? They will make it harder for such posts to naturally show up in your fans’ News Feeds. This is not the first time Facebook has made such a change. In case you haven’t noticed, the organic reach of Facebook pages has been dropping steadily for more than a year due to Facebook’s continual effort to either “improve the user experience” or to “extort brands into buying advertising” depending on who you talk to. The average organic page reach has declined over the past year to 6% (though well managed pages like ours average much higher, typically 20-30%).

The good news about this particular change is that it won’t effect you IF you have already been doing things right. Overly promotional posts have always been spammy enough that they never really worked to begin with, and if you’re doing a good job on Facebook, they’re not part of your content strategy anyway. The bad news is, if you haven’t been doing things right, or really have no idea how to do Facebook effectively, starting in January it’s going to get even harder for you.

Now more than ever it’s crucial for you to know what you’re doing in order to be able to leverage your Facebook presence effectively. Time to call in a professional? Get a quote from us. But even if you don’t get help from us. Get help somewhere.

Permanent link to this article: http://netweaveonline.com/2014/12/facebook-throttles-promotional-posts/

Nov 05

Why You DON’T Need Social Media

Katrina_Go_Away_signBy Melanie Torres

Facebook, Twitter, Instagram, Pinterest… so many social media platforms to keep track of it’s enough to make your head spin. You already have a website, maybe even some google ads in place; your company appears on the top of search listings and you haven’t seen a red bottom line in too many years to remember. Everywhere you look there are signs, posters, buttons, commercials and other annoying calls to action to “Like us on Facebook” or “Follow us on Twitter” or “Hashtag this” and “Hashtag that”. People are urging you to “go social” and yet, you feel there’s no point. You firmly believe you don’t need social media.

Well, you’re right! There are definitely reasons to forego the value that social media can bring and opt to stick to traditional marketing methods, or rather just skip marketing all together. The following are a list of hypothetical reasons why you don’t need social media, and we invite you to take a peek. If you find that your brand fits the description of one or more of these then you can breathe a sigh of relief and write off all these crazy social platforms for good.

You have too many customers

If your blood pressure starts to rise at the thought of new customers then Social Media marketing is not the right choice for you. All your customers must be so loyal that they would never dream of switching to a different brand or service. You’re rolling in millions of dollars in profit and just don’t want to have anyone else try out what your company has to offer. If this sounds like your brand then congratulations! You not only don’t need social media but you probably want to ditch the print ads, television commercials, google ads, radio ads, flyers, coupons or any other kind of promotional material too.

Your customer service has no room for improvement

Is your customer service team top notch? Always responding to every single customer complaint or opinion right when it happens? Not only the ones made in person, phone or email mind you- but also the ones that are made on blogs, websites, and personal social media profiles? If so then it looks like the customer service value of social media is completely irrelevant for you.

Social Media is way too mainstream for your company

Is your brand too cool or special to be associated with anything as mainstream as social media? We understand, you don’t want to appear “basic”. So here’s a little list of things you probably shouldn’t do if you want to be truly unique:

  • Don’t have a website
  • Don’t advertise
  • Don’t have a storefront
  • Don’t sell things
  • Don’t ask for donations

Seems simple enough right?

Your customers aren’t on Social Media

Here’s a simple breakdown of which demographics dominate which social media platforms:

  • Under 25 Years Old- Snapchat, Instagram, Facebook, Tumblr, Vine, YouTube
  • Over 25 Years Old- Facebook, Twitter, LinkedIn, YouTube, Pinterest
  • Professionals- Facebook, Twitter, LinkedIn
  • Anyone with Gmail- Google+, YouTube
  • Moms- Pinterest, Facebook
  • Hipsters- Snapchat, Ello, Instagram
  • Teens and Pre-Teens- WeHeartit, Instagram, Facebook, Tumblr, Snapchat, Vine
  • Cat Lovers- Facebook, Instagram, Twitter, Tumblr, Vine, Snapchat, YouTube

Bottom line? If your target market happens to be children under the age of 10 who make their own purchasing decisions WITHOUT their parents paying for it, OR if your target market are senior citizens who don’t have smart phones, computers or nice grandchildren who will purchase things for them, then social media is obviously not for you.

Your customers are talking about you, but you don’t care

This is pretty self explanatory but we’ll elaborate. People are talking about your brand, both on and offline. Here’s a little checklist to help you make a decision about what to do about it:

  • Do you want to know what they’re saying?
  • Do you want to interact with them and join their conversations?
  • Do you want to take control of your brand image on a personal level?

If you answered “yes” to any of the above then sadly, you need Social Media. If you answered “no” to all three then no Social Media for you!

It’s too much work..and you hate work

Sadly a bad presence on Social Media tends to be worse than no presence at all- and having a good presence is a lot of work! You have to find the right platform, generate valuable and engaging content, respond to fans and followers, and check it multiple times a day. Ugh! If you hate the idea of putting in time and effort into establishing a strong presence on any social media platform (or hiring someone else to do it for you), then it’s probably best if you just continue telling yourself you don’t need it.

You’re convinced social media is a fad (just like the Internet)

Remember when the World Wide Web was first introduced to the public back in the 1990s? Shortly afterwards, companies started to create their own websites. There were plenty of people who were skeptical about the success of these websites, but now any serious brand wouldn’t dream of not having some kind of presence on the internet. It’s absolutely true that individual platforms like Facebook and Twitter may not be around forever, but the idea of connecting to customers through social marketing is here to stay. So you may feel like you don’t NEED Social Media right now… but eventually every brand is going to have some kind of presence on social platforms. If you’re fine with being the last of your competitors to “go social” then we agree that you don’t need Social Media.

If you read through this list and decided that you do in fact need a social media strategy, we would love to help! Just contact anyone on the NetWeave team for a free one hour consultation.

Permanent link to this article: http://netweaveonline.com/2014/11/dont-social-media/

Oct 23

5 Must-Have Apps for Mobile Social Marketing

Mobile SocialBy Melanie Torres

We recently posted a blog detailing six different “must-have” mobile apps for Instagram and that got us thinking… why not highlight some of the best mobile apps for other social media platforms? With mobile social media trends on the rise it’s important as a community manager to know not only how to use the standard social apps, but also which mobile apps can help enhance your social marketing experience in general. When posting on the go it’s easy to cut corners if you don’t have access to the same things you may have when working from your computer. However, the good community managers are the ones who can effectively post from any location without losing any of the quality.

The following apps are free and great ways to take your mobile social marketing game up to the next level: (We’re going to assume you already have the basic social media apps downloaded: Facebook, Instagram, YouTube, LinkedIn, Pinterest, and Twitter.)

FACEBOOK PAGES MANAGER

This should be a given but just in case you’re still using the standard Facebook app, this will surely make your life much easier. The Pages manager helps you to connect with your audience, post to multiple FB accounts, view private messages, respond to comments and even view your latest Facebook insights. It’s especially useful if you have more than one Facebook page to manage, as you can quickly view and edit them all from one convenient place without signing in and out.

DROPBOX

Dropbox is a service that lets you bring all your photos, docs and videos anywhere. After you install it on your computer every file you save to Dropbox will automatically save to all your computers, your smartphone and tablets. With the Dropbox app you’ll always have access to the things you need most, which makes posting that much easier.

HOOTSUITE

HootSuite is one of the most popular social media management apps and for good reason. It allows you to share and schedule posts from your Twitter, Facebook, LinkedIn and Foursquare accounts, saving you a lot of time. It also lets you view your tweet stats as well as set up different streams to monitor keywords, hashtags and lists. It’s the perfect way to monitor and post on the go.

PHOTOSHOP EXPRESS

Taking photos on your smartphone and don’t have time to edit it on the computer? This handy app is one of the best free photo editing tools available. You can quickly enhance regular smartphone camera photos and make them appear professional. Photoshop Express features basic editing tools like crop, rotate, red-eye removal, and contrast, while also providing one touch filters, color control, blemish removal, borders, and more. The best part? It’s a million times easier to use than the real thing.

EVERNOTE

Do you feel like your mind is starting to resemble scrambled eggs? Trying to keep track of meetings, events, creative material, articles, and expenses can become cumbersome to even the most organized individual. Luckily Evernote is a service that increases productivity by organizing all your thoughts, schedules, notes and projects into one place. With Evernote you can manage expenses, plan business meetings, draft agendas, keep up with to-do lists, write notes, create notebooks for different projects, record audio and more. It’s one of the best organization tools we have come across.

Of course there are plenty more mobile apps out there that can enhance your social marketing experience, but if you’re using any of the five we mentioned you’re definitely on the right track. Are there any mobile apps that you love to use for marketing that we left out? Leave a comment below!

Permanent link to this article: http://netweaveonline.com/2014/10/5-must-have-apps-mobile-social-marketing/

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