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Meet the Team

Netweave_groupshot_finalAt NetWeave we prefer to think of our team of social media experts and our clients as all being part of a family. In fact, you’ll often see us post on our Facebook page that we are welcoming a new client “to the NetWeave Family.”

The Social Media Experts

The heart of that family is our award-winning team of social media experts. Some of us are very literally family since we are a family owned business, but even our “adopted kids” do great work everyday for our clients. Here’s a look at each team member the way we most often see each other: via our Facebook profile pictures.

Kevin McNulty, President & CEO

After getting a degree in psychology from California State University, Fullerton, Kevin went to work for General Dynamics in Employee and Community Relations. After a several-year break to be a stay-at-home dad, he rejoined the workforce developing training for several companies before landing at Ceridian Benefit Services’ Knowledge Management department. In 2009, he and Pamela Harper started NetWeave after years of blogging and exploring the burgeoning world of social networking. He also presents a series of workshops on social media for universities, chambers of commerce and other groups across Florida.

Pamela Harper, Senior VP & COO

Pamela received her Bachelor’s in Hospitality Management from University of South Florida. WIth experience in restaurants and event planning, Pamela not only manages the day-to-day operation of NetWeave, but she also manages most of our hospitality clients. Pamela adds depth to our roster by offering her event planning expertise to our clients for meet-ups, tweet-ups and other face-to-face networking events. Pamela and business partner Kevin McNulty started NetWeave in 2009 in response to a growing demand for businesses to have a professional presence on new social media services like Facebook, Twitter and more.

Erin McNulty, Vice President, Quality Assurance

In 2011, Erin became the third McNulty to join the firm, coordinating NetWeave’s online reputation management programs, monitoring the web and social media channels for mentions of clients or their products. In 2014 she became our third partner and advanced to the role of VP of QA where she constantly monitors our work to make sure only the best quality is delivered for our clients. Erin is a President’s Scholar at Florida International University majoring in International Relations and History, with a minor in French, because she clearly doesn’t have enough to do. Erin is also our resident expert in Tumblr.

Caitlin Moore, Senior Community Manager

Caitlin Moore is a graduate of the University of South Florida and a double major in Marketing and Management. She also brings experience in Public Relations to the NetWeave team, handling some of our most prestigious clients. Caitlin is also an important member of our Business Development team and works to bolster clients’ own growth strategy through social media. Caitlin has lived and worked in the Bradenton area most of her life and is actively involved in the community. She is a member of the Manatee Young Professionals. In her free time, Caitlin can be found at the gym, dancing at a live concert, or hand making costumes at home.

AndrewAndrew Jackson, Community Manager

Andrew is a multilingual writer/community manager who specializes in small business and hospitality clients for NetWeave. He has nearly 10 years of experience in the travel writing industry, and has had feature articles published in both the United States and Italy. Andrew has 15 years of experience in the hospitality industry, living and working in New York, Boston, Rome, Buenos Aires, and Panama City, Panama. He has a BA in Journalism from Northeastern University, and has an ESL certification for language instruction. Andrew is currently based out of Panama City, Panama.

DanaeDanae DeShazer, Community Manager

Danae is an experienced social media manager and consultant, having run social media programs and campaigns for publishers and nonprofits in the past. Her particular area of expertise is the arts where she has experience both promoting and performing. An aspiring actress, Danae has starred in productions with the Manatee Players and West Coast Black Theatre Troupe among many others. Creativity and enthusiasm surround her and she infuses that into her work.She brings a wealth of knowledge and experience to the net weave team and we’re lucky to have her.

1Andrea Dennis, Community Manager

A graduate of the University of Florida, Andrea brings more than 15 years of public relations, copywriting and marketing experience to the NetWeave team. Throughout her career, she has worked with businesses in many industries, from financial planning to dentistry to real estate. She has worked with Florida hotels and european roller coaster manufacturers. A Bradenton, FL native, Andrea lives there today with her husband, two daughters, and four cats. When not online, Andrea can be found at her CrossFit gym, playing fantasy football, drinking wine, spending time with family and friends, and being MOM.

2Alison Poole, Community Manager

Ali attended Ringling School of Art and Design in Sarasota Florida. Her course of studies focused on photography, digital imaging and design. Not only is Ali creative but she also brings with her over 18 years of customer service experience that she gained from working in the corporate world. She likes to have fun and has a deep understanding about how important it is to build relationships and trust with her clients. When not working, Ali enjoys quiet days at home spent playing board games with her son, watching football with her husband and catching up with friends and family on social media.

Nessa CollinsNessa Collins, Community Manager

A Florida transplant, Nessa earned a Bachelor of Arts degree in Communications and a minor in Psychology from Old Dominion University in Virginia. She is an experienced social media and reputation manager, having run social media platforms and campaigns for attractions, television personalities, and nonprofits prior to joining NetWeave. Her particular areas of interest include the tourism industry, education, and fan support, however she is enthusiastic to jump into new endeavors. When not working, you’ll find Nessa dancing at a concert, cosplaying at a convention, relaxing at the pool with a good book, or exploring Orlando.


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