Sep 08

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How to keep your social media content fresh, and more importantly, relevant

Fresh ContentCreating fresh content on social media is the easiest, and most effective way to connect with your audience. Regardless of who that is, having up-to-date content will show that you’re following what’s going on in the world, and more importantly, what’s going on in the world that your target market cares about. Now, there are lots of ways to do this, and even if your business focus is on something non-traditional, you can still make new engaging content in a way that shows you’re ahead of the curve when it comes to connecting with your message. Here’s how.

Listen to your audience, and respond

Just broadcasting your message, whether it’s branding, offering a service, or selling, almost never works on social media. In fact, it’s kind of missing the point. The brilliance of social media is that you can actually get real-time feedback from your audience, and have a virtual two-way conversation with them. So, make sure you keep that top of mind when you create and share your content.

If your audience is talking about a trend, or buzzing about something near to your brand, and your company, jump on it. Talk about it too. Be a thought leader, and part of the conversation. It goes much farther than you think, especially when it comes to building trust and reliability with your customers.

Mix it up with the types of posts you do

It’s easy to follow the old adage of “if it ain’t broke, don’t fix it.” However, when it comes to keeping the attention of your followers on social media, if you don’t mix it up, things will get stale pretty quickly. Media consumers in general, and specifically social media users, have a very short attention span when it comes to content. Use visuals, ask questions, share great (and relevant) content from other users, and be creative! Variety is the spice of life, and in social media, it’s mana from heaven.

When your followers see something new, fun, and engaging everyday, they will not only participate more; they will also be more likely to connect with you as customers. People are “brand loyal” when it comes to social media, and that’s an irreplaceable advantage when it comes to building your presence with your audience.

Make dynamic content, and be creative!

There’s no limit to how effective your content can be if you’re creative, and making dynamic, fun, focused content is the best way to do it. Don’t be afraid to push the boundaries a bit when it comes to traditional branding and marketing. Make people laugh. Make people think. Make content that humanizes your brand or company. And most importantly, empathize with your audience. Think to yourself: “If I was seeing this in my social media feeds, would I interact with it?” If the answer is yes, you’re on the right page. Your product/service, if it’s good, will sell itself. It’s your message that will endear people to you, and when you’re dynamic, creative, fresh, and fun, the sky is the limit.

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