by Melanie Torres
If you’re in charge of managing your brand’s social media you’re familiar with how complex this task can be. You’re trying to juggle community management, copywriting, content creation and customer service; and the more social channels you add the more complicated it becomes. All the while, the world of social media continues to evolve – more channels emerge and existing channels fight to remain relevant. So how do you truly know if your brand’s social strategy is making an impact?
Data.
Well that’s a given right? If you have any experience with social media management you’re probably rolling your eyes and silently listing off the analytics you check on a regular basis – Like Facebook Insights, Google Analytics and Klout. We give you props if you’re routinely checking your channel’s analytics and continuously improving your accounts based on the feedback you see. However there may be a few things you’re leaving out. Take it from us, becoming “comfortable” with the content, timing and overall strategy for your brand’s social media can happen… and with Facebook’s constant changes to their Edgerank Algorithm you may have even written off most of the data as a sorry attempt to get you to start pouring ad money into your account. This is where the problem starts to fester, because soon it may not just be Facebook insights that you’re ignoring. Bottom line- it’s vital to stay on top of the ever changing data because it gives you the insight necessary to keep your brand’s social media ahead of your competition and at the forefront of your target audience.
Sample of competitor benchmark comparisons available in Social Snapshot
If you’re a little unsure where your brand stands, not only across averages but more importantly your competitors, this is where a Social Snapshot comes in handy. Think of it as a type of “audit”- but less scary than the tax kind. A Snapshot provides an overall assessment of your social strategy and is broken up into the following:
- Earned Media Value
- Social Channel Performance
- Social Channel Demographics
- Social Channel Geography
- Competitor Benchmarking
- Recommendations
In a nutshell, a Social Snapshot pulls data from multiple sources and translates it into something that’s easy to understand and quick to assess. It also provides helpful consultation on how you can capitalize on certain strengths and how to overcome certain weaknesses. And because each Snapshot is customized for every brand, you’ll know that the suggestions listed are applicable and relevant to your industry.
Isn’t it time to take your social strategy to the next level?
If you’re having a hard time making sense of your brand’s social media analytics or could use a Social Snapshot for your next Marketing meeting, please email NetWeave CEO & President Kevin McNulty for more information on ordering your own Social Snapshot at kevin@netweaveonline.com