Nov 05

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Why You DON’T Need Social Media

Katrina_Go_Away_signBy Melanie Torres

Facebook, Twitter, Instagram, Pinterest… so many social media platforms to keep track of it’s enough to make your head spin. You already have a website, maybe even some google ads in place; your company appears on the top of search listings and you haven’t seen a red bottom line in too many years to remember. Everywhere you look there are signs, posters, buttons, commercials and other annoying calls to action to “Like us on Facebook” or “Follow us on Twitter” or “Hashtag this” and “Hashtag that”. People are urging you to “go social” and yet, you feel there’s no point. You firmly believe you don’t need social media.

Well, you’re right! There are definitely reasons to forego the value that social media can bring and opt to stick to traditional marketing methods, or rather just skip marketing all together. The following are a list of hypothetical reasons why you don’t need social media, and we invite you to take a peek. If you find that your brand fits the description of one or more of these then you can breathe a sigh of relief and write off all these crazy social platforms for good.

You have too many customers

If your blood pressure starts to rise at the thought of new customers then Social Media marketing is not the right choice for you. All your customers must be so loyal that they would never dream of switching to a different brand or service. You’re rolling in millions of dollars in profit and just don’t want to have anyone else try out what your company has to offer. If this sounds like your brand then congratulations! You not only don’t need social media but you probably want to ditch the print ads, television commercials, google ads, radio ads, flyers, coupons or any other kind of promotional material too.

Your customer service has no room for improvement

Is your customer service team top notch? Always responding to every single customer complaint or opinion right when it happens? Not only the ones made in person, phone or email mind you- but also the ones that are made on blogs, websites, and personal social media profiles? If so then it looks like the customer service value of social media is completely irrelevant for you.

Social Media is way too mainstream for your company

Is your brand too cool or special to be associated with anything as mainstream as social media? We understand, you don’t want to appear “basic”. So here’s a little list of things you probably shouldn’t do if you want to be truly unique:

  • Don’t have a website
  • Don’t advertise
  • Don’t have a storefront
  • Don’t sell things
  • Don’t ask for donations

Seems simple enough right?

Your customers aren’t on Social Media

Here’s a simple breakdown of which demographics dominate which social media platforms:

  • Under 25 Years Old- Snapchat, Instagram, Facebook, Tumblr, Vine, YouTube
  • Over 25 Years Old- Facebook, Twitter, LinkedIn, YouTube, Pinterest
  • Professionals- Facebook, Twitter, LinkedIn
  • Anyone with Gmail- Google+, YouTube
  • Moms- Pinterest, Facebook
  • Hipsters- Snapchat, Ello, Instagram
  • Teens and Pre-Teens- WeHeartit, Instagram, Facebook, Tumblr, Snapchat, Vine
  • Cat Lovers- Facebook, Instagram, Twitter, Tumblr, Vine, Snapchat, YouTube

Bottom line? If your target market happens to be children under the age of 10 who make their own purchasing decisions WITHOUT their parents paying for it, OR if your target market are senior citizens who don’t have smart phones, computers or nice grandchildren who will purchase things for them, then social media is obviously not for you.

Your customers are talking about you, but you don’t care

This is pretty self explanatory but we’ll elaborate. People are talking about your brand, both on and offline. Here’s a little checklist to help you make a decision about what to do about it:

  • Do you want to know what they’re saying?
  • Do you want to interact with them and join their conversations?
  • Do you want to take control of your brand image on a personal level?

If you answered “yes” to any of the above then sadly, you need Social Media. If you answered “no” to all three then no Social Media for you!

It’s too much work..and you hate work

Sadly a bad presence on Social Media tends to be worse than no presence at all- and having a good presence is a lot of work! You have to find the right platform, generate valuable and engaging content, respond to fans and followers, and check it multiple times a day. Ugh! If you hate the idea of putting in time and effort into establishing a strong presence on any social media platform (or hiring someone else to do it for you), then it’s probably best if you just continue telling yourself you don’t need it.

You’re convinced social media is a fad (just like the Internet)

Remember when the World Wide Web was first introduced to the public back in the 1990s? Shortly afterwards, companies started to create their own websites. There were plenty of people who were skeptical about the success of these websites, but now any serious brand wouldn’t dream of not having some kind of presence on the internet. It’s absolutely true that individual platforms like Facebook and Twitter may not be around forever, but the idea of connecting to customers through social marketing is here to stay. So you may feel like you don’t NEED Social Media right now… but eventually every brand is going to have some kind of presence on social platforms. If you’re fine with being the last of your competitors to “go social” then we agree that you don’t need Social Media.

If you read through this list and decided that you do in fact need a social media strategy, we would love to help! Just contact anyone on the NetWeave team for a free one hour consultation.

Permanent link to this article: http://netweaveonline.com/2014/11/dont-social-media/