Oct 23

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5 Must-Have Apps for Mobile Social Marketing

Mobile SocialBy Melanie Torres

We recently posted a blog detailing six different “must-have” mobile apps for Instagram and that got us thinking… why not highlight some of the best mobile apps for other social media platforms? With mobile social media trends on the rise it’s important as a community manager to know not only how to use the standard social apps, but also which mobile apps can help enhance your social marketing experience in general. When posting on the go it’s easy to cut corners if you don’t have access to the same things you may have when working from your computer. However, the good community managers are the ones who can effectively post from any location without losing any of the quality.

The following apps are free and great ways to take your mobile social marketing game up to the next level: (We’re going to assume you already have the basic social media apps downloaded: Facebook, Instagram, YouTube, LinkedIn, Pinterest, and Twitter.)


This should be a given but just in case you’re still using the standard Facebook app, this will surely make your life much easier. The Pages manager helps you to connect with your audience, post to multiple FB accounts, view private messages, respond to comments and even view your latest Facebook insights. It’s especially useful if you have more than one Facebook page to manage, as you can quickly view and edit them all from one convenient place without signing in and out.


Dropbox is a service that lets you bring all your photos, docs and videos anywhere. After you install it on your computer every file you save to Dropbox will automatically save to all your computers, your smartphone and tablets. With the Dropbox app you’ll always have access to the things you need most, which makes posting that much easier.


HootSuite is one of the most popular social media management apps and for good reason. It allows you to share and schedule posts from your Twitter, Facebook, LinkedIn and Foursquare accounts, saving you a lot of time. It also lets you view your tweet stats as well as set up different streams to monitor keywords, hashtags and lists. It’s the perfect way to monitor and post on the go.


Taking photos on your smartphone and don’t have time to edit it on the computer? This handy app is one of the best free photo editing tools available. You can quickly enhance regular smartphone camera photos and make them appear professional. Photoshop Express features basic editing tools like crop, rotate, red-eye removal, and contrast, while also providing one touch filters, color control, blemish removal, borders, and more. The best part? It’s a million times easier to use than the real thing.


Do you feel like your mind is starting to resemble scrambled eggs? Trying to keep track of meetings, events, creative material, articles, and expenses can become cumbersome to even the most organized individual. Luckily Evernote is a service that increases productivity by organizing all your thoughts, schedules, notes and projects into one place. With Evernote you can manage expenses, plan business meetings, draft agendas, keep up with to-do lists, write notes, create notebooks for different projects, record audio and more. It’s one of the best organization tools we have come across.

Of course there are plenty more mobile apps out there that can enhance your social marketing experience, but if you’re using any of the five we mentioned you’re definitely on the right track. Are there any mobile apps that you love to use for marketing that we left out? Leave a comment below!

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