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Sep 02

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5 Ways To Use Hyperlapse For Business

by Melanie Torres

Hyperlapse by InstagramIf you’ve been following the NetWeave blog posts, you have probably noticed that I’m particularly fond of Instagram. So it shouldn’t be a huge surprise when I say that the moment I found out about Instagram’s newly released, first ever stand alone app Hyperlapse, I felt like a five year old on Christmas morning. Essentially it’s an app that allows the everyday individual to produce high-quality time-lapse videos for social media. If this is the first time you’re hearing of it take a second to watch this little promo video now.

I love trying out new ways to bring my client’s Instagram posts to the next level, and with such a wide range of Instagram apps out there, it’s a never ending journey of creativity. Upon downloading the free Hyperlapse app I figured I would spend a solid amount of time becoming acquainted with how it works. Many apps tend to be over complicated and it can take hours to really figure out how to navigate and operate them to their fullest potential. I’m happy to say that’s NOT the case with Hyperlapse. It’s straightforward (6 speeds to choose from), simple to use, and shares seamlessly to Facebook and Instagram with just one click. Not to mention, it’s completely free. Way to go Instagram! This app gets five stars in my book. 😉

After playing around with the app and creating a few adorable videos of my dog playing fetch, the wheels started turning as I began to think of how businesses can best utilize this new tool. Below is a list of the top five ideas that came to mind.

1) Behind-the-Scene/Tours

Hyperlapse features built-in stabilization technology that lets you move while you film and results in a cinematic look, quality and feel. Therefore, perhaps one of the coolest ways to leverage this app is to give your fans a 15 second tour of something related to your company. If your facility is small enough (think a restaurant, store, or office building) you can do a speedy tour of the entire thing. If your facility is too large (think Disney World) you can create several tour videos of different areas. For tourism companies the possibilities are endless! Depending on your location you can: take a hike through the woods, walk along the beach, bike over a bridge, take a cab through a city, explore a botanical garden, go rock climbing… get the picture?

2) Timelapse

Fairly obvious since this is of course what it is intended for. The creativity lies in WHAT exactly you’ll be filming a timelapse of. A sunset for a beach resort, a fashion show for a well known designer, people coming in and out of a store for a retailer, a house being built for a construction company, fish swimming in a tank for an aquarium, etc. Explore the possibilities!.

3) Demonstrations (How To)

Instead of describing how to do something solely with text, why not incorporate a speedy video demo? A Hyperlapse video can be a fun accompaniment to a blog post, article, or even just a simple post. With “Do-it-Yourself” tutorials being all the rage, this app allows you to make an exceptionally useful video in just a short amount of time. For example, a recipe that normally takes several minutes to prep can be sped up to just 15 seconds! Here’s a little tip for those of you who will be making particularly long “How To” videos and need to find a way to speed it up even more for Instagram purposes. Separate the tutorial into individual videos (saved to your camera roll) all at the same speed. Then use an app like Givit Video Editor to stitch the videos together before uploading to Instagram.

4) Promotions

There’s nothing people love more than exclusive sneak peeks, and Hyperlapse is an exciting way to showcase that. Do you have a new line of shoes that just hit the sales floor? Or perhaps an upcoming event that you want to promote? Include this app in your marketing campaign and create a little mini “commercial” for whatever you’ll be promoting.

5) Contests

Having trouble coming up a with a good Hyperlapse video on your own? Turn it into a fun contest and ask people to submit their best one to you! Feature the best videos on your social media platforms, website, newsletter, and even at your next event. All you need to do is come up with a general concept for fans to use and let them be the creative ones. Just make sure if they’re submitting it to Instagram that you tell them to use a specific unique hashtag and mention your company in the description so it’s easily sorted.
While using Hyperlapse for any of the above ideas, keep this in mind. When it comes to creating a video- Make it unique, make it your own, and most importantly, make it shareable. Happy Hyperlapsing everyone!

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