In June, NetWeave Social Networking turns five years old. In honor of our five year anniversary, we thought it’d be fun to share our top five favorite business experiences with all of you. It was difficult narrowing it down, as we’ve had some truly incredible moments during the past five years. However these particular occasions all served a unique purpose in taking NetWeave to the “next level.”
It all started with a Mac computer and a simple idea. With the help of business partner Pamela Harper, NetWeave Social NetWorking LLC was born on June 1st, 2009. By December of the same year, the business had quickly expanded to the point that Kevin couldn’t just work on it part time anymore. The problem was, there wasn’t quite enough business for it to be a full-time gig for him. Being between a rock and hard place, Kevin took the plunge and left his day job to work on NetWeave full time, knowing he had only three months to focus all his energy on making NetWeave a lucrative business. He needn’t have worried: NetWeave doubled its client count and revenue in that three months and soon enough Pamela was on the payroll too! Kevin’s son, Sean McNulty, even started working for NetWeave part time and eventually became NetWeave’s third owner in 2011. Now, five years later NetWeave has a total of eight employees who serve 55 various clients, in industries ranging from hospitality to aviation, healthcare to attractions.
The SUN ‘n FUN Fly-In & Expo, America’s second-largest airshow, hired NetWeave five weeks before their 2011 show. NetWeave doubled the amount of fans they had by the show’s opening, and were on hand at Lakeland Linder Airport to cover the week-long air and trade show. Little did they know that two days later, during the height of the show, a tornado would touch down right there at the airport! The power was out, phone lines and internet were completely down, and even the cell network was dropping calls left and right because of all the people trying to reach loved ones for status updates. The only way to keep the rest of the world up to date with the situation was with social media: Kevin and Pamela both furiously texting updates to Facebook and Twitter, providing people with a little more peace of mind during what could have been an even bigger disaster. It was a watershed moment for NetWeave, showcasing the value of having a strong social media team, and making all of us at NetWeave more confident in our abilities to provide the right customer service for our clients during an emergency.
The NetWeave team couldn’t have been more thrilled to sign a social media contract with The Florida Aquarium in October 2012. Rated one of the top ten aquariums in the country, The Florida Aquarium gave us the opportunity to further extend our current market reach and showcase the power of social media for a much bigger organization than what NetWeave had worked with previously. Being one of our largest and most well-known clients, it has led to some unbelievable opportunities over the past two years and a great relationship with one of Florida’s major attractions. Not to mention that covering their annual fundraiser events (SeaGrapes, Brews By The Bay and Aqua Eve) are some of the biggest perks of having a job like ours. Under NetWeave’s management, The Florida Aquarium’s social media accounts have thrived, with some doubling in both growth and engagement.
NetWeave was honored to be selected as the 2013 Small Business of the Year by the Manatee Chamber of Commerce during our very first year of eligibility! We had actually been nominated every single year we had been open, but winners were required to have been in business for at least three years. So we had to wait for 2013 to be one of five business winners announced during the Chamber’s 34th Annual Award Ceremony and won the award for the “Under $500K in Sales” category. A lot of work went into this achievement: countless appearances at networking events, delivering Social Media seminars at the Chamber’s offices, as well as managing social media accounts of several Chamber members… it all came together for us in this tremendous honor.
The Annual FAA Conference & Tradeshow has always been a highlight for the NetWeave team, as we’ve been able to make connections and friendships with some pretty amazing people within the attractions community. For three years, Kevin made a point to attend the Florida Attractions Regional Forums, not only making connections with top decision makers of Florida’s many attractions, but also delivering social media tactics and advice that would translate into larger opportunities for Florida’s number one industry. The FAA then hired NetWeave to manage their own social media accounts to help promote the 2012 Annual Conference & Tradeshow in Miami. During the 2013 Conference, Kevin was honored to receive the 2013 Outstanding Associate Member of the Year Award for providing the association and several of it’s members with great social media services throughout the past few years.
These of course aren’t the only awesome experiences we’ve had during the past five years. Really when it comes down to it, it’s not any specific event or the awards that make all of us at NetWeave excited to come to work each day. It’s the success stories we see with each one of our clients. Whether it be increasing their sales or pushing their events, it’s seeing our work translate into opportunities for our clients that make all the difference. Because without the happiness and success of our clients, NetWeave wouldn’t be as successful as it is today. So thank you, to all our fabulous clients, friends and fans who have helped make these past five years the best they could be… and here’s to five more wonderful years of business!