Social media apps and websites pop up faster than weeds in springtime. Wikipedia lists over 200 right now. With all that noise, it’s tough to keep track of which new services are worthwhile and which are, to put it lightly, complete duds. Of course you’ve heard of the powerhouse players like Facebook, Twitter, Instagram, and their ilk, but there are others that are a few flying “under the radar” and gaining popularity along the way.
Here’s our top three favorite “B-listers” and how they may be beneficial to your business:
Think of it as the “little sister” of Pinterest and Instagram.
It’s an an image-based social network focused on inspiration, expression, and creativity. Their community of over 30 million monthly visitors uses We Heart It to discover, collect and share images with friends via their mobile apps and website.
The site is primarily dominated by teenage girls with all advertising and images being marketed towards women under the age of 24. If this sounds like your company’s target market then We Heart It may just be the social network for you.
Along with setting up a We Heart It profile and adding tools to your website, they also offer advertising. Michael Kors, Free People and Nastygal are just a few of the contributing brands that have advertised and can be found on the site.
Launched in 2008, FoodGawker is the largest blogger submitted, curated food photo gallery in the world.Their editors select only the best images to showcase from submitters worldwide and new content is published multiple times a day, every day, where it reaches a large audience of influential bloggers and people who are passionate about food.
This site is easily integrated into other social networks like Facebook, Twitter and Pinterest, making it super easy to share your favorite recipes with friends. If you happen to be a food blogger it’s the perfect place to submit your best recipes and drive more traffic back to your blog/website. Just keep in mind these submissions go through an approval process before being posted to the site.
FoodGawker also offers advertising for businesses within the food industry. The site receives 13 million page views and 2.5 million visitors per month. Their demographic is 90% women with 52% of users between the ages of 18 – 34.
Want to start or join a group in your community? You’ve come to the right place.
Meetup is the world’s largest network of local groups. The site makes it easy for anyone to organize a local group or find one of the thousands already meeting up face-to-face. More than 9,000 groups get together in local communities each day, each one with the goal of improving themselves or their communities.
Searching for or creating your own group is super simple! All groups are organized based on location and can be filtered by the number of members and proximity.
Does your business offer classes (fitness, cooking, photography, etc)? This is the perfect place to find potential customers by joining the conversation in existing groups or creating your very own! It’s also a great way to connect with individuals who share a similar skillset and find out when the latest networking events will take place.
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Trying to figure out if any of these should be integrated into your current social strategy? We’d love to help! Fill out our quick survey and receive a FREE 1 hour consultation to talk about these or any other social media that could help grow your business.