Calling all shopaholics: buying products on Pinterest now just became a whole lot easier!
Last week Pinterest launched a brand new Gift Feed dedicated solely to an assortment of product pins. These pins are organized based on a simple pricing system (from $ to $$$$) that users can click on at the top of the feed. This allows users to search for products based on their individual budget. Each Product Pin has a description of the item, along with it’s availability, price and location that it can be purchased online.
As of right now Pinterest is curating all the content for the Gifts Feed, meaning retailers and other businesses are not yet able to pin to it. However there is a way to increase your chances of having your pins show up on the new section, and that’s to apply for product “Rich Pins”.This will allow Pinterest to look in one established place for pricing and availability information on each individual product you wish to sell. To get started, you’ll need to prep your website with meta tags, test out your Rich Pins and apply to get them on Pinterest. Our suggestion is to have your developer do it, since it’s a bit technical.
So what’s the reason behind this new shoppable section?
Let’s look at what we already know about Pinterest:
- Drives more referral traffic to websites than Google+, YouTube and Linked-In combined
- Product Pins get higher click-through-rates than normal pins
- A little over 68% of the audience is female
- Average Household Income on Pinterest is $100,000+
- Pinterest is currently testing out advertising (promoted pins)
- Shoppers from Pinterest are 10% more likely to make a purchase compared to those who arrive from other social sites.
Given all this info it’s surprising Pinterest hasn’t come up with a feed solely meant for shopping sooner! It’s currently labeled as a “work in progress” but once they work out the details, this could very well catapult Pinterest to the number one site for driving ecommerce sales.
What can you do in the meantime?
If you’re a retailer, the new Gifts Feed makes it even MORE essential to make your website extremely “pinnable”. That means there should be lots of high quality images of your products, along with pricing and availability info. Not only should you apply for “Rich Pins” but there should be “Pin It” buttons embedded into each section of your website that contains product images. (The Pin It button makes it easy for people to pin things from your website or mobile app.)
Interested in getting on board with Pinterest advertising? Be sure to fill out their Promoted Pins Form and they’ll keep you in the loop with info and updates as they get closer to launching their ad product. And with the way things are going, it doesn’t appear you’ll be waiting too long.