We have a few Facebook for Business seminars coming up, so we thought it might be a good time to post some resources that our students and blog readers could use in their quest for Facebook perfection. Of course Facebook is constantly introducing changes, so you may find it looks different now than from these pics… please contact us about the differences and we’ll try to keep it up to date.
On the top of the list are a couple of “cheat sheets” that you might be able to use. This one shows you the key features of the business page timeline layout (click for large image): Next up is one that shows you the major dimension images for most of the graphics you encounter as a Facebook page administrator from the fine folks at Dreamgrow: Next is a quick guide to making someone a page administrator. A very common transaction that sometimes throws a new page admin a bit:
And when it comes to content, here are some good tips from Ford’s head of social media, Scott Monty:
Now for some links. Here are links to articles that are helpful for new page administrators. Some are easy, some are tough to get through, but all our important:
Let’s start with the basics. If you’ve never created a page before, this is the link you need to get started. Once you have at least one page, you will see the “Create a Page” button in the upper right corner of your page.
If you inadvertently created a group instead of a page, spend a week or two asking those people to like your new page. Then, when you’re ready, follow the instructions at the link.
Here’s a great infographic that covers what we talked about regarding Edge Rank.
This site will give you a number value for your Edge Rank that you can compare on an ongoing basis to see if your Edge Rank is improving or declining. Remember to select the page you want, the date range, and then all the way at the bottom, look for a link that says “to manually refresh data, click here.”
Follow the instructions at this link to take an erroneous profile and convert it to a proper page. You will lose all content on the page and start over, BUT you WILL keep all of your friends as fans on the new page. If you have a page AND a profile, convert the profile first, then merge that with the page.
If you have two pages for the same business, you can merge them under certain circumstances. It’s important to note: you can only merge the page with fewer likes into the page with more likes, so be sure the page with more likes is configured to be the main page going forward.
Not the greatest read, but ignore them at your peril. The Facebook police may never knock on your door because you ran an illegal contest on your page. But all you need is one smart and disgruntled employee to make a stink and cause trouble. Better to just play by the rules, even if they hamstring you a bit.
I was going to write a list of the biggest mistakes new admins make, but Mashable has already done a bang-up job on this one, so why reinvent the wheel?
Here’s another good Mashable article about a recent study on traffic peaks and when to post. Generally good advice here, but remember: every audience is different. You should know when the peak times our for YOUR FANS… to hell with the studies.
Well, that’s all for now, but if you come across some great tools or examples for us to add, please share them in the comments below. Also, if you come up with questions after one of our courses, feel free to leave those in comments too. We’re happy to answer them!