We will be blogging live for the next hour as Facebook is holding a news conference at its headquarters at 10 a.m. PST (1 p.m. EST) today to unveil the new look of News Feed.
It’s the latest effort by FB to get its 1 billion users to spend more time on the service and to get advertisers to spend more money. Watch here and on our Twitter account for live updates.
1:30pm – New design, new way to sort News Feed, consistency between mobile & desktop just steps in FB direction. New design will be SLOW roll to web starting today. That ends the press event!
1:26pm -Switcher list will be sorted by what you view most. Now, Chris Cox is talking about consistency between mobile and desktop. Now the desktop interface will mirror mobile (tray on left for quick navigation).
1:21pm – Chris Struhar up now to talk about YOUR CHOICE of feeds. Will be able to sort by just photos, just music, games, close friends in the new “Switcher” in the upper right corner. New music feed will include what friends are listening to, what concerts are coming to your area, what artists are being shared most.
1:17pm – Looks like everything on the new design will be bigger: videos, timeline previews, pinterest pins, all will be bigger. You will also get insight into which of your friends is sharing. You can also drill down to upcoming events, most shared from Pages, etc.
1:15pm – Photos will go front and center in new News Feed. Larger photos and larger previews to albums. Links will have larger previews with bigger photo, larger title, and publishers logo.
1:12pm – Zuck hands it off to Julie Zhou to discuss new design.
1:10pm – Back when it started, News Feed was mostly text, now almost 50% of content is visual. Almost 30% is content from Pages. New design will reflect this.
1:10pm – Should be able to share with any audience you want.
1:06pm – Zuck starts by telling audience that News Feed is one of the most important services FB offers. Best personal “newspaper” should have the most relevant content and allow you to drill down into any individual topic you want.
1:00pm – Of course, FB is running late.