LinkedIn introduced Company Profiles a while back, but until today they were simply repositories for “about us” type information – you really couldn’t do any proactive communications as a company. Status updates were reserved for personal profiles.
Today that all changed.
Today, LinkedIn rolled out Company Pages, a way for administrators to finally publish status updates from the company. This will be important for a company’s presence on LinkedIn as now the communications possibilities more closely mirror Facebook, and now non-employees will have more incentive to actually follow a company on LinkedIn. As LinkedIn said in an email to subscribers today:
What can you do with Status Updates?
- Post updates directly from your company overview page.
- Share company announcements, product releases, promotions, and other news.
- Engage directly with your followers and possibly their entire network.
- Optimize the conversation by seeing which updates are most engaging.
See how easy it is to start the conversation. Watch our tips video.
So without further ado, we give you their tips video:
So what will you do with this new functionality?